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Unlocking demand for residential rooftop solar in India: learnings from solarise Delhi campaigns

This study presents results, challenges and learnings from the Solarise Delhi campaigns - a discom-led, community-based demand aggregation and awareness pilot for rooftop solar (RTS), implemented by the Council on Energy, Environment and Water (CEEW), in two urban areas of New Delhi. The campaigns were co-led by the U.S. Department of State and India's Ministry of New and Renewable Energy (MNRE) under the U.S.–India Clean Energy Finance Task Force. The pilot aimed to assess the effectiveness of peer-to-peer influence and end-to-end RTS support in increasing RTS adoption in residential communities.