Creating the new economy: business models that put people and planet first

A new report from World Fair Trade Organization (WFTO), Traidcraft Exchange, University of York and Cambridge University challenges leaders gathering and Davos and beyond to foster business models that put people and planet first. The report unveils key features of such mission-led business models and provides a direct contrast with profit-primacy businesses. The report, titled ‘Creating the new economy: business models that put people and planet first’ challenges government, business and finance leaders to foster mission-primacy business models in order to kick-start the new economy.