Nirmal Gram Puraskar: A unique experiment in incentivising sanitation coverage in rural India

Clean drinking water and proper sanitation facilities are indispensable for a healthy life. Sanitation coverage in rural India has been growing at an impressive rate since 2001, thanks mainly to efforts made under the Total Sanitation Campaign. To add vigour to the campaign, an incentive scheme Nirmal Gram Puraskar was launched by the Government of India in 2003.